In a medium bowl, whisk together warm water, active dry yeast, and brown sugar. Let sit for 5 to 10 minutes until frothy.

Add salt and olive oil to the yeast mixture. Gradually incorporate flour, mixing until a soft dough forms. Knead for about 5 minutes.

Cover the bowl with a kitchen towel and let the dough rise in a warm place for 30 to 40 minutes until doubled in size.

Punch down the dough, divide into 8 pieces, and shape into long ropes. Form bunny shapes and place on a baking sheet.

Bring water to a boil in a pot, add baking soda. Dip each shaped pretzel for 15 to 20 seconds before returning to the baking sheet.

Preheat oven to 400°F (200°C). Brush pretzels with plant milk and sprinkle with salt. Bake for 12 to 15 minutes until golden brown.